Georgia Power: Community Campaign
Everyone knows that power companies supply energy to homes on the electrical grid, but when a power company realizes it’s the energy they supply off the grid that really matters, there’s a monumental shift in philosophy. We created a community campaign to share a different side of Georgia Power, shifting the focus from powering homes, to empowering entire communities. And shifting the perception of Georgia Power from a big, corporate entity to a devoted and compassionate community member.
tv
radio
social
