Georgia Power: Covid-19 Campaign

Home has never meant more than it does right now. And across the state, people are using the energy Georgia Power provides to make home the best it can be. It’s this energy that allows us to explore new ways to connect, entertain, and redefine what “home” means.

We wanted to approach social messaging during the Covid-19 pandemic in a practical way, giving the people of Georgia tips to save money on their power bills through better energy efficiency at home. The messaging needed to deliver an energy efficiency tip while nodding to stay-at-home orders and the financial instability of the nation.